NOTE: At the end of this article we lambast the St. Louis Blues for their poor marketing judgment.
The St. Louis Blues recently unveiled an elaborate ticket scheme, playing false to their loyal fans by requiring that this seasons Chicago Blackhawk / Detroit Red ticket purchases be a “Hat Trick” or more ticket. In other words, if you (St. Louis Blues Fan) want to go to a Black Hawks or Red Wings game (Who Doesn’t) you will need to purchase three tickets for three separate future games.
See some of the crafty quotes below from the Front Office of the St. Louis Blues:
“The red-clad crowds have sometimes taken over the in-game atmosphere in the building to the point that when the Blackhawks or Red Wings have scored, the crowd has buzzed as loud as if the Blues netted the goal.”
Affleck says “the team is simply trying to curb the mass turnouts.”
“In essence, out-of-town fans are deterred from buying tickets because most aren’t likely to make two road trips to cities such as St. Louis and Nashville.”
“Our objective is to give our team the best home-ice advantage each and every game,”
Op-Ed from Lumpy Rutherford,
PLEAAAASSSSEEEE… Your objective is first and foremost to increase sales. It does not matter to you who buys your tickets; if maggots that wore jerseys that said, “I love Eddie Belfour” purchased every last Blues regular season ticket available and they bought oodles of overpriced watered down beer, heaps of out-of-date nachos and after the game they all slimed their way into the Blues Gift Shop and procured $200 dollars worth of junk apiece …you would personally pass out autographed T. J. Oshie Meat Patties to all of them as they left the building and thank them for Bleeding Blue!
This has nothing to do with Home-Ice-Advantage and has everything to do with Cold Hard Cash.
- Amen Brother
Lumpy Rutherford is the Head Sports writer for the St. Louis Toast-Dispatch. He runs the Blues Blog and is a columnist for the Rams and Cards Blogs.
Follow @ToastDispatch on twitter.